Matthew Dean

Why I Prefer Web Apps on Mobile

Recently a friend observed that I use web apps on phone even when a native app is available. They suggested I switch to native apps as they’re usually more polished, e.g. easier navigation and smoother scrolling.

I couldn’t remember why I use web apps so I downloaded a few mobile apps for products I use regularly such as Instagram. Within a few days I found myself caught in the undesirable loop of watching short-form videos in the Instagram app. I uninstalled.

And then I remembered the reason I use web apps on mobile: web apps offer a less engaging experience that helps me avoid becoming addicted to short-form video.


I wish media apps allowed me to tailor my experience to what I care about. I never want to see short-form video and instead:

However it’s unlikely the companies behind these products will add such customizability given it would reduce my engagement with their product and thus ad revenue.

On my personal computer, I have installed the News Feed Eradicator browser extension by Jordan West which allows for selectively disabling feeds on several popular websites. I also have a private extension which blocks features I find distracting such as paid upsells.

On my iPhone, I don’t have the ability to install browser extensions (without jailbreaking it). I hope someday Apple permits alternative browser engines on iOS.